Before we get into more detail, let’s talk about the unpredictable (rising cost) of FB advertising for a moment.

I hear horror stories about banned Facebook accounts almost every day. Not to mention untrackable 33% of iOS 14+ conversions.

In , Facebook shouldn’t be your primary source of customer acquisition anymore. At least not such a big one. It’s too risky to put all eggs into the Facebook basket, where trends tend to be so unpredictable.

More than 43% of all revenue came from free organic traffic year after year.

That’s right; free traffic from Google.

I sold the company two years ago, and the new owners neglected SEO, so the numbers have gone downhill now, but that is not the point.

The point is that, even though I developed a deep knowledge of SEO and have hands-on experience, I didn’t want to create an SEO checklist all by myself. I didn’t want to create a good SEO checklist; I wanted to make THE BEST ONE.

And his answer was NO!

I was shocked 😱

He said he wanted a 50-50% revenue split or nothing.

I thanked him for a counteroffer and kindly declined it. I wanted to own 100% of my business.

However, the thought of having the insights, the SEO knowledge, and the checklist to go along with everything kept me up at night.

It took me 10 days to realize that the revenue split he offered may not be such a bad idea. After all, none of the best experts won’t trade their time for money; I wouldn’t, for sure.

So after those 10 days, I accepted his offer, and long hours of working began.

Our SEO checklist was ready for beta sharing with some of our existing customer base in four (short) weeks. 9/10 simply loved it. We took the remaining one who had a constructive critique onboard, and together we polished the checklist to perfection.